|Extraordinary Popular Delusions|
by Charles Mackay
Classic survey of crowd psychology takes an illuminating, entertaining look at 3 historic swindles: "The Mississippi Scheme," "The South-Sea Bubble," and "Tulipomania." Essential reading for investors.
|$7.95||General Economic History|
by Max Weber
Starting with descriptions and analyses of the agrarian systems, the famed economist explores manorial system, guilds, and early capitalism, organization of industry and mining, development of commerce, the transporting of goods, and more.
|Making Ads Pay: Timeless Tips for Successful Copywriting|
by John Caples
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.
|$15.95||Patents and How to Get One: A Practical Handbook|
by U.S. Department of Commerce
Handy official guide describes a patent, defines such terms as "patent pending" and "patent applied for," explains process of registering patents, filing fees, and much else — all in simple, easy-to-understand language.
|Progress and Poverty: An Inquiry into the Cause of Industrial Depressions and of Increase of Want with Increase of Wealth . . . the Remedy|
by Henry George
This proposal of a "single tax," taxing the value of land as a source of public revenue, was a 19th-century bestseller and the most popular book on economics ever published. read more
|$22.95||Real Estate Investing for Everyone: A Guide to Creating Financial Freedom|
by Martin Stone
This guide demystifies the process of real estate investment. An expert investor and advisor traces the process from beginning to end, helping readers define their financial and personal goals. read more
|Reminiscences of a Stock Operator|
by Edwin Lefèvre
Solid advice about the markets and trading garnered from mistakes made, lessons learned, and insights gained. "A must-read classic for all investors, whether brand-new or experienced." — Investor's Business Daily. read more
|$14.95||Risk, Uncertainty and Profit|
by Frank H. Knight
This enduring economics text provided the theoretical basis of the entrepreneurial American economy during the post-industrial era. A revolutionary work, it taught the world how to systematically distinguish between risk and uncertainty.
|Robert's Rules Simplified|
by Arthur T. Lewis
Henry M. Robert
Who has the floor, and how do you make a motion? What keeps a meeting from collapsing into chaos? This bible of parliamentary procedures transforms complex rules into easy-to-understand basics.
by Claude C. Hopkins
A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns. read more
|Taming Your Crocodiles: Unlearn Fear & Become a True Leader|
by Hylke Faber
"A daring and important addition to the field of leadership development." — Vijay Govindarajan, New York Times bestselling author. Faber offers practical advice to help unlock your potential for growth by overcoming your "crocodiles" and fostering a supportive team environment. A 2018 Nautilus Silver Award Winner! read more
|$26.95||The History of the Standard Oil Company: Briefer Version|
by Ida M. Tarbell
David M. Chalmers
This muckraking classic, which eventually led to effective regulation of John D. Rockefeller's Standard Oil Company, was the inaugural work for crusading journalists whose mission was to expose corruption in politics and big business.