By Subject > Business & Economics > Align: Get Your Team on the Same Page, Discover Clients' Needs, Develop Better Products Align: Get Your Team on the Same Page, Discover Clients' Needs, Develop Better Products Author: Laura Marie Reese Retail Price: $26.95 Availability: In Stock Format: Hardcover Pages: 272 Contents: Click to View Dimensions: 5 1/2 x 8 1/2 ISBN: 0486816451 EAN: 978-0-486-81645-6 UPC: 800759816453 Understanding what customers want is neither easy nor obvious — but it is essential for all companies. In this guide, expert Laura Reese walks you through the pitfalls and possibilities of customer interactions. Focusing on business-to-business fields, she demonstrates how to run face-to-face meetings that solicit valuable feedback and shares simple techniques for unlocking meaningful insights into a client's needs. You will learn how to cultivate an aligning mind-set within your company and among your own team by defining clear roles for each member. In addition to step-by-step guides for running customer alignment meetings, the book outlines specific skills for improving engagement with customers. Based on concepts of proven effectiveness, these tools will help transform a disparate group into a unified team of professionals working toward the same goal of discovering valuable customer insights. "In the world of product development, be it semiconductors or anything else for that matter, big bets are placed on building the product the customer really needs. At Altera, Laura Reese energetically engaged on a mission to master the art of understanding what the customer really truly wants, digging through the layers of what to get to the far more valuable understanding of why. In this journey she developed a strategy for customer engagement to overcome the challenges of confirmation bias and other aspects of human nature-driven obstacles to the truth. In doing so, she created intellectual honesty in Altera's understanding of customers' needs, leading to some of the best products Altera has ever produced. The techniques she describes are applicable to any kind of uncovering exercise required to achieve an understanding of what is really required. I am delighted that she has been able to share her insights through this book." — Richard Cliff, CTO, Altera Corporation Ixia Press Original. Ready to Buy? Add this to your cart (you can always remove it later.) Shopping here is Guaranteed Safe! Here's a sample of other Dover titles that may interest your customers. What If It Does Work Out?: How a Side Hustle Can Change Your Life by Susie Moore Transform your hobby or talent into a side hustle that will provide you with inspiration, fulfillment, and a fortune. This book is the energetic motivational injection to help you overcome your fears and doubts. read more $22.95 The Art of Public Speaking by Dale Carnegie J. Berg Esenwein Author of How to Win Friends and Influence People offers practical advice on successful speech-making in personal and professional situations. Carnegie explains how to overcome self-consciousness and speak in an easy-to-understand, high-impact manner. read more $12.95 Taming Your Crocodiles: Unlearn Fear & Become a True Leader by Hylke Faber "A daring and important addition to the field of leadership development." — Vijay Govindarajan, New York Times bestselling author. Faber offers practical advice to help unlock your potential for growth by overcoming your "crocodiles" and fostering a supportive team environment. A 2018 Nautilus Silver Award Winner! read more $26.95 The Master Key System by Charles F. Haanel Original course in New Thought encourages the transformation of dreams into reality by employing the law of attraction and creative visualization. Benefits range from mental development to improved health and finances. read more $11.95 The Law of Success: 16 Secrets to Unlock Wealth and Happiness by Napoleon Hill Self-help guru Napoleon Hill queried dozens of prosperous individuals about how they achieved success, distilling their responses into principles that promote self-confidence, thrift, imagination, enthusiasm, self-control, concentration, and cooperation. read more $19.95 Leadership Your Way: Play the Hand You're Dealt and Win by Kim Krisco Providing a clear, transformational framework for managers, this guide describes four distinct leadership styles and applies them to ten common initiatives. Readers learn how to leverage their natural strengths and manage their weaker areas. read more $12.95 Your Forces and How to Use Them by Christian D. Larson This classic, written by an original proponent of the power of positive thinking, shows readers how to develop their talents and improve their daily lives by assuming a cheerful and supportive attitude. read more $9.95