HomeBy SubjectCatalog Quick PickPersonal ShoppersShow OrderCustomer Service
By Subject > Business & Economics > Align: Get Your Team on the Same Page, Discover Clients' Needs, Develop Better Products
Click to enlarge
Align: Get Your Team on the Same Page, Discover Clients' Needs, Develop Better Products
Author:Laura Marie Reese
Retail Price:$26.95
Availability:In Stock
Contents:Click to View
Dimensions:5 1/2 x 8 1/2
Understanding what customers want is neither easy nor obvious — but it is essential for all companies. In this guide, expert Laura Reese walks you through the pitfalls and possibilities of customer interactions. Focusing on business-to-business fields, she demonstrates how to run face-to-face meetings that solicit valuable feedback and shares simple techniques for unlocking meaningful insights into a client's needs.
You will learn how to cultivate an aligning mind-set within your company and among your own team by defining clear roles for each member. In addition to step-by-step guides for running customer alignment meetings, the book outlines specific skills for improving engagement with customers. Based on concepts of proven effectiveness, these tools will help transform a disparate group into a unified team of professionals working toward the same goal of discovering valuable customer insights.
"In the world of product development, be it semiconductors or anything else for that matter, big bets are placed on building the product the customer really needs. At Altera, Laura Reese energetically engaged on a mission to master the art of understanding what the customer really truly wants, digging through the layers of what to get to the far more valuable understanding of why. In this journey she developed a strategy for customer engagement to overcome the challenges of confirmation bias and other aspects of human nature-driven obstacles to the truth. In doing so, she created intellectual honesty in Altera's understanding of customers' needs, leading to some of the best products Altera has ever produced. The techniques she describes are applicable to any kind of uncovering exercise required to achieve an understanding of what is really required. I am delighted that she has been able to share her insights through this book." — Richard Cliff, CTO, Altera Corporation
Ixia Press Original.

Ready to Buy?
Add this to your cart
(you can always remove it later.)

Shopping here is Guaranteed Safe!
Here's a sample of other Dover titles that may interest your customers.

What If It Does Work Out?: How a Side Hustle Can Change Your LifeWhat If It Does Work Out?: How a Side Hustle Can Change Your Life
by Susie Moore
Transform your hobby or talent into a side hustle that will provide you with inspiration, fulfillment, and a fortune. This book is the energetic motivational injection to help you overcome your fears and doubts. read more
The Art of Public SpeakingThe Art of Public Speaking
by Dale Carnegie J. Berg Esenwein
Author of How to Win Friends and Influence People offers practical advice on successful speech-making in personal and professional situations. Carnegie explains how to overcome self-consciousness and speak in an easy-to-understand, high-impact manner. read more
Taming Your Crocodiles: Unlearn Fear & Become a True LeaderTaming Your Crocodiles: Unlearn Fear & Become a True Leader
by Hylke Faber
"A daring and important addition to the field of leadership development." — Vijay Govindarajan, New York Times bestselling author. Faber offers practical advice to help unlock your potential for growth by overcoming your "crocodiles" and fostering a supportive team environment. A 2018 Nautilus Silver Award Winner! read more
The Master Key SystemThe Master Key System
by Charles F. Haanel
Original course in New Thought encourages the transformation of dreams into reality by employing the law of attraction and creative visualization. Benefits range from mental development to improved health and finances. read more
The Law of Success: 16 Secrets to Unlock Wealth and HappinessThe Law of Success: 16 Secrets to Unlock Wealth and Happiness
by Napoleon Hill
Self-help guru Napoleon Hill queried dozens of prosperous individuals about how they achieved success, distilling their responses into principles that promote self-confidence, thrift, imagination, enthusiasm, self-control, concentration, and cooperation. read more
Leadership Your Way: Play the Hand You're Dealt and WinLeadership Your Way: Play the Hand You're Dealt and Win
by Kim Krisco
Providing a clear, transformational framework for managers, this guide describes four distinct leadership styles and applies them to ten common initiatives. Readers learn how to leverage their natural strengths and manage their weaker areas. read more
Your Forces and How to Use ThemYour Forces and How to Use Them
by Christian D. Larson
This classic, written by an original proponent of the power of positive thinking, shows readers how to develop their talents and improve their daily lives by assuming a cheerful and supportive attitude. read more